Selling Tips

The Secret to Show Set-Up in a Jiffy
handmade display booth

Like most artists/craftsmen, many of us do festivals and shows as a way to create a market for our creations. Regardless of what it is that we display, the steps are the same for everyone; travel to location, check-in with organizer, unload, set-up, be open for the show, tear down, load up, travel to home. […]

Getting Through a Long Show Day
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  With warmer months just ahead and calls going out to apply for in-person shows, it’s time to start thinking about how to take care of yourself during these very long days! Most crafters who do in-person shows and festivals have moving their business down to a science. It’s packed in no time at all, […]

Facing the Reality of Selling Online
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I’ve written about the reality of selling online before, but the message bears repeating. This is the 21st century, and more and more people shop online. Just a few years ago, shopping online was not the norm – you shopped online when you couldn’t find what you wanted locally, in person. But these days, people […]

Can Search Engines Find Your Item Title?
Hand-Knit Yellow Headband

You have a lot of time, planning, patience and creativity in that wonderful piece. First, you created it to perfection. Then you took a myriad of pictures of it to capture it at just the right angle in just the right light to make it look its best to prospective buyers. Now it’s time to […]

What’s Old is New Again: Reworking an Unsold Item
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I know for certain that I am not alone when I admit that I have perfectly good items in my shop that have been there forever and remain unsold. There are other sites that will try to convince you that it isn’t sold simply because it’s not near the top of the list anymore; renew […]

Marketing 101: Tips for Your Small Business Promotion
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We artsy-crafty people do not love marketing. But it’s a necessary evil of having your own small business. It needs to be done well and often, and most of us are not good at it. The fact that we don’t necessarily enjoy it just makes it that much more difficult. But there are lessons to […]

Be Remembered For Your Beautiful Work, Not Your Horrible Picture!
Preemie Black White Front

It’s been said over and over again that photos are SO important in online sales. Hundreds, perhaps THOUSANDS of pieces have been written telling you how to take decent photos, yet the problem persists, and people still wonder why their beautiful work goes unsold. Rather than write on lighting and F-stops, I’ve compiled an array […]

Does Your Online Shop Look Like a “Real” Shop? Inspiring Confidence in Web Shoppers
Shop Here

People all over the world shop online. They are looking for quality, value, something a bit unusual, a combination of all of these things, or something else entirely. The miracle comes when this total stranger manages to find your shop. When that happens, do they immediately think it’s a real store-some place they can confidently […]

What’s an Avatar? How Do I Get One? Why Do I Need One?
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If you cruise around the web at all, you’ve been asked to add an avatar at almost every turn. Sometimes, it’s a simple request to upload a picture for your profile; sometimes you are asked for a logo or thumbnail; sometimes it’s specifically called an avatar. All it is is a small .jpg (picture file) […]

What’s Going to Sell? Predicting the Future in Arts and Crafts
Crystal Ball

Everyone knows that you have to keep evolving to stay in business. That doesn’t mean you change mediums; it simply is a reality that what worked last year may not work next year if it is exactly the same. But how do you know what’s going to sell? I don’t know about you, but my […]

 

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