small business

Facing the Reality of Selling Online
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I’ve written about the reality of selling online before, but the message bears repeating. This is the 21st century, and more and more people shop online. Just a few years ago, shopping online was not the norm – you shopped online when you couldn’t find what you wanted locally, in person. But these days, people […]

September Is National Sewing Month
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President Ronald Reagan first declared September as National Sewing Month in 1982. For those who love to sew in one form or another this makes September one of our favorite months. There are so many different ways to express our creativity. Whether you sew by hand or with a machine, there is nothing like watching […]

Can Search Engines Find Your Item Title?
Hand-Knit Yellow Headband

You have a lot of time, planning, patience and creativity in that wonderful piece. First, you created it to perfection. Then you took a myriad of pictures of it to capture it at just the right angle in just the right light to make it look its best to prospective buyers. Now it’s time to […]

Marketing 101: Tips for Your Small Business Promotion
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We artsy-crafty people do not love marketing. But it’s a necessary evil of having your own small business. It needs to be done well and often, and most of us are not good at it. The fact that we don’t necessarily enjoy it just makes it that much more difficult. But there are lessons to […]

Take a Break!
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When was the last time that you really took a break? After all, there is so much to be done… social networking, blogging, marketing, finish this project and that one, design the next one. The list goes on and on, and if you are anything at all like me, you sleep soundly at night while […]

The Power of the Press
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Almost everyone today would flat out tell you that newspapers have outlived their usefulness; that no one reads ‘the paper’ anymore. If you want to read something, you simply go online. While that may be true, those newspapers are what many people are reading online. The press still has a tremendous impact and a wide […]

Does Your Online Shop Look Like a “Real” Shop? Inspiring Confidence in Web Shoppers
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People all over the world shop online. They are looking for quality, value, something a bit unusual, a combination of all of these things, or something else entirely. The miracle comes when this total stranger manages to find your shop. When that happens, do they immediately think it’s a real store-some place they can confidently […]

What’s an Avatar? How Do I Get One? Why Do I Need One?
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If you cruise around the web at all, you’ve been asked to add an avatar at almost every turn. Sometimes, it’s a simple request to upload a picture for your profile; sometimes you are asked for a logo or thumbnail; sometimes it’s specifically called an avatar. All it is is a small .jpg (picture file) […]

What’s Going to Sell? Predicting the Future in Arts and Crafts
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Everyone knows that you have to keep evolving to stay in business. That doesn’t mean you change mediums; it simply is a reality that what worked last year may not work next year if it is exactly the same. But how do you know what’s going to sell? I don’t know about you, but my […]

Art Show Success: Tips to Help Make Your Show a Winner
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There actually are hand-crafters who make their living doing art festivals and shows year-round. Then there are others who do a combination of online/in-person. Whether shows generate all or part of sales is up to each individual artist/crafter. But there are lots of them that make shows work, even under the most horrible conditions….rain, poor […]

 

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