Guess everyone beet me to the explanation! Yes, Andrew and I own HandmadeArtists forum, blog and shop but recently I bought ItsBetterHandmade from the person that started after she had some personal problems and couldn't run it anymore. Basically, when the forum and blog started here we were promoting everyone from any venue and when the HAF shop opened, our promotion was more focused on our artists for the shop. I truly believe in handmade no matter where you sell and that is where IBH comes in.
IBH will promote any handmade item in much the same way we do here. It has an Etsy team as well as an Artfire guild and a Facebook group and page where handmade is promoted. On the IBH page you, or any artist, can go to the Submit tab and either promote a product or fill out an interview and have a featured article written about you and posted on the front page. We get about 1000 unique views a day on the site so it is basically one more place to get your work seen.
Bottom line...well, Andrew and I are artists ourselves and know how hard it is to get seen by buyers and we will do what we can to help but when the shop opened we decided that we had to add an additional site for all those that do not sell here. I run all of IBH and we run HAF together so what stared as a little chat forum for crafters is slowly growing into a handmade empire that we never imagined.
Hope this makes it a bit clearer for you, and if you have a chance you are welcome to check out [size=78%]
http://itsbetterhandmade.com/[/size] and promote your work. We have a lot of HAF members that promote products with me over there.