How it works is easy enough... Each week, one shop/blogger will be featured. We all go check out that shop/blog/etc, do a little research about the artist and shop, "steal" some photos of their work, and write a feature.
Then come back here, post the link to the post, and everyone goes to each other's blogs to read and comment.
1. Every shop/blog that's being featured gets more exposure by being highlighted to the blog followers of the others.
2. Everyone posting gets more hits to their blog, plus comments, which raises the blog's search engine rankings.
3. Each blogger could end up with more followers.