I have only had a HAFshop since the end of June and in that time I've had 7 sales here, it says 5 at my shop but there was a little glitch in the beginning with the first 2 but that was ironed out straight away. I have an Etsy shop as well and during that same time I had 6 sales, my other sales have been local and not through either of my shops.
The thing with Etsy is you are just another vendor, and yes, the competition is fierce. Here Andrew and Kimberly work incredibly hard in getting new listings out to hundreds of thousands on Facebook, twitter, Stumbleupon etc - that sort of exposure can't be beat anywhere - I mean where can you get an item viewed 2500 times in the first hour it was listed? It happened to me and others here too.
HAFshops is a new site, patience will be needed, but I truly believe that it will be one to contend with in the near future. Not to mention, a lot rides on your own efforts to get yourself out there too, but that is the case no matter where you are selling from.
I hope your shop does well. Hang in there, I feel big things coming here
