Mine came about by wanting to simply use my name, Janelle. By Janelle was already taken, so was jewelrybyjanelle, so I added my age to the back of it, and voila, it was born. My logo will be awhile in coming yet, as I have always loved the simplicity of the intertwined C's as in Chanel (Coco Chanel), but I have yet to figure out how to do jewelrybyjanelle J's like that to where I like it.