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Your Business Card
Hello,
So you’ve made a sale and sent a happy customer off with their wonderful handmade item. Now what? How will that customer get in touch with you if they need or want to return for another purchase? How will they tell their friends about the wonderful shop from which they purchase their item? Your business card.
The other day I received a call from a gentleman looking for someone to wire-wrap something for him. As I don’t do that I wanted to refer him to a friend and fellow Handmade Artist Shop owner. To my dismay I did not have her phone number, nor did I have her business card handy. I told the customer I would call him back with her contact information. Well embarrassed as I was, I telephoned to say I didn’t have her phone number anywhere and it wasn’t included on her business card. I offered him her website and e-mail address instead. If he was a little irked by then, I wouldn’t blame him, he wanted to speak with some one. I urged him to have a look at her work and contact her via e-mail in hope that the sale and his interest wasn’t lost.
Your business card is your sometimes your first, but always the last impression you should leave with your customer. It can be something as simple as printing out something on your home computer, or going to a professional print shop on or off line and having one designed. Vista Print, an online service, has reasonable rates and hundreds of papers, designs and graphics to choose from, you may also design your own if you like.
What information should a good business card have on it?
- Your Business Name – this should be prominent and in larger type than the rest of the card.
- Your name, or a contact person.
- PHONE NUMBER – I can not stress this enough. Shop, home, cell phone, one should appear on the card.
- Your website or link to your Handmade Artists Shop.
- Your e-mail address, preferably the one you have set up for your business e-mail.
You do not have to include your home address, but if you own a shop or are part of a consignment shop, it couldn’t hurt to add that address as well.
The ability to easily contact or find you and your wares is the first step in getting repeat or customers in general. Don’t be afraid to pass your card out, carry some with you at all times. Include them with every order / package you send out, you can tuck them in the thank you note you have written. You did write a personal thank you note, didn’t you?
Alixandra Browning
Tags: business cards, buying handmade, Handmade, Handmade Artists, Handmade Products, handmade selling tips, selling handmade, selling tips
Posted in Selling Tips
10 Responses to “Your Business Card”
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I send a little thank you note with all my orders. It is a quarter page with our banner at the top and all my web site and social media info on it. I always hand write a short thank you. I currently share my sister- in- laws phone I don’t have a number of my own so I don’t include the phone number but I think maybe she would not mind so I will add this info. Loved the article, great information.
Great information. This is something I need to work on. I don’t have business cards yet. I bought some business card stock but need to design the cards and print them.
Great info… I’ve got business cards that I made for myself (hubby did design).. I simply upload the artwork into a website, pay the $40 or so and 1,000 lovely high quality thick cards arrive……
If anyone one wants the company I use, please just ask me, happy to share!
Lise
I still write personal thank you notes by hand and include my business cards, so important. Alix you are right…..♥♥
Good article. I do enclose my business card (usually) and a hand written note – I don’t have my phone number on the card. I have given my phone number to people who I have met in person, but, I’m somewhat leery about just handing out my phone number to people. Although, since I no longer have a land line, and just use a cell phone I suppose that just maybe I could change this!
Good article. I still struggle with the idea of listing my phone number. I give my card out freely and my phone number is my personal cell phone number. It isn’t really clear to me that for a large portion of people now, email isn’t as simple a form of communication as phone.
[…] Go to Source Author: TheAlchemistsVessel […]
Important tip, business cards are so inexpensive now, it is silly not to invest in them.
[…] Go to Source Author: TheAlchemistsVessel […]
I have received several phone calls long after the initial contact, simply because the customer had my business card with my phone number. These calls almost always end up in a sale! Thanks for this great article!