Who do you blame for slow sales?
Your Venue? Resellers? Large collectives? Bad economy?
Any and all of the above can and will have an impact on our sales. And since they are out of our personal control, what do you think is the best way to rise above all or any one of them?
Lately, I’ve seen so many online discussions in venue forums about low views and lack of sales and blaming it on everything under the sun. Or saying they have tried everything and work very hard. And when I look at the OPs’ shops, I see that there is much they could do from the inside out to improve. Without fail, they all have something they could do better.
But, as is with human nature, it’s always easier to blame external forces when things aren’t going well somewhere in our lives.
I’m not sitting on a high horse or standing on a soap box here. I feel what everyone else does. But I’m choosing to deal with it differently.
In my Etsy shop, I had one sale in February. ONE SALE!!! My average months historically have been 8-12 sales. Very low volume, but this is fairly normal for me and I’m good with that.
Having a rough post-holiday season was very, very discouraging.
Feeling sorry for myself though, was accomplishing nothing. Being angry at any or all of the above possible reasons for slow/or lack of sales was non-productive. It felt good to put some of the blame on them, but it feels better to focus on what I can do to improve.
So for the third time in 15 months, I took a good, long hard look at my shop and inventory. When I came up empty with ideas, I consulted an Etsy friend whose marketing and business background I highly respect and trust.
She generously took the time to look at my shop and compare it to my competition who were enjoying consistent sales. Then gave me a very detailed analysis. It was quite eye opening and basically confirmed everything I knew, but even better, giving me a few new perspectives.
Based on that and some discussion with her afterwards, I made the drastic decision to empty half my shop by taking out items that didn’t fit in with my brand and vision. Things I had listed to boost my inventory.
My views took an enormous hit, going down by as much as two thirds. I’m struggling to make new product lines. I’m still trying to learn more about SEO and how to make it work to my advantage. I particularly dislike that part of it. But I know I’m on the right track and am working hard to rebuild properly. And I’ve had 5 sales the first two weeks in April. Back on my normal pace. For now. I also set up shop here on HAF and am learning my way around and hope to build a successful business here.
So consider the outside forces that you have no control over and how they affect your business, then turn your focus to your best resource——-YOU! There is always room for improvement. Continually ask yourself “what more can I do?” If you’re honest, you’ll know there is a lot.
- redirect your energy from focusing on outside forces
- be open to honest constructive criticism
- keep learning SEO and maxmize it to your advantage
- analyze what your successful competition is doing if you wish to be as successful as them
- if you’re in a niche market, work to find your target audience, or
- consider a whole new line of items
- use your venue’s tools and features that can help you most
- ask for help from someone whose experience and knowledge you respect
- when you get good advice—TAKE IT!
- focus your positive energy where it will have the biggest impact
- never give up
- start over at the top of this list
There is more, I’m sure. I just want everyone to reach their full potential, myself included. And we can help each other do that.