Who are You Targeting?

After spending hours designing, creating, photographing, and listing your handmade treasure you are then required to market it! But who are you marketing too? Do you really know who your customer is or are you just wasting your precious marketing time blitzing every social media and hoping that your customer finds you? The internet is a huge place, and your little shop will get lost in the shuffle if you don’t find a way to target your market. Instagram can work better for some businesses than others.It has more than 800 million monthly users, and is continuing to grow. And, because it’s part of Facebook, you know there is huge pressure for it to succeed. But does Instagram work for your business? With the ability to broadcast your brand or message to millions of readers and potential customers all around the world, the benefits of Knownhost web hosting services are tantalizing — but the hassles of setting up that website can make you question whether the attention is worth it at all. Getting started with exactly the right hosting plan is like finding the perfect pair of pants — a close tailored fit that’s comfortable but leaves some room for growth. You want to find a great deal without spending a ton of time shopping, trying things on, and possibly having to return them. A hosting plan that’s too big will tax your budget and sanity, while something too small negatively affects your site’s ability to grow and perform as designed.

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Instagram and Instagram ads provide you with the opportunity to connect with the people in your niche in a fun, visual way. It’s easy to use if you have a smartphone. Take a photo, upload it, and your followers will see it and be able to interact with it.On the other side, there is a multitude of pages that have instagram followers for sale – obviously, for a certain price. You might call this cheating the system, but this method works mostly like the paid advertising one. Moreover, we all know that a random user that might access your Instagram page will definitely give it a look if you have a high number of followers or if they’ve seen that one of your posts has thousands of likes. The instazood is an Instagram bot with a promising name.

First, understand that people buy items for a few basic reasons or a combination of these reasons…1. To satisfy a basic need such as food or shelter 2. To solve a problem such as finding a way to store your craft supplies and 3. To make themselves feel good like a new piece of jewelry.  Which of these categories do your products fit into?

Next, you need to do is find out who your customer really is….after all, it would be silly to post your pink tutus on a forum geared towards car enthusiasts. These people are not the ones most likely to buy your work so don’t waste your time.  Next to each attribute, put down why your product would appeal to these people.

Age: Do you make products for babies?  If so then you will want to find out where mother’s hang out online since babies don’t do their own shopping!  How about women 25-40?  These women are generally going to hang out in a different type of group and forum so you need to find out where.

Gender:  May sound like a given, but I’ve seen some paid ads on sites geared towards women that are advertising much more masculine goods.  Of course the wife may buy for her husband, but it would seem to make more sense to advertise these items on sites where more men would be likely to see them.

Education:  If you are selling a pendant with quotes from classic literature, your market will more likely be a person with a higher education that will appreciate it.

Family style:  Are you looking for families with children or single women that hit the town every week?

Lifestyle:  Are you marketing to environmentally conscience people who will appreciate your recycled or all natural goods or a bookworm that will love your handmade bookmarks?  Someone that travels often is likely to have a Kindle and would love a new cover for it or a journal to use during their trip.

Attitude:  There is some amazing jewelry out there that takes a very specific type of woman to wear it.  Do you cater to those that love bold colors and showstopping pieces or a more subdued dresser that prefers the classics?  Does her job dictate this to some degree?

Life events:  Brides, new babies, moving, retiring, graduation….all these events are ones that people shop for.  Do any of your products fall into this type of category?  Where would these people shop online for these once in a lifetime events?  Why aren’t you there waiting with your handmade treasure?

 

While your product may not be affected by all these breakdowns, you will have a much better idea at the end of what type of customer you are trying to sell to.  Once you know this, you can take a close look at your marketing efforts and try to pinpoint where these people would hang out and shop.  By targeting your marketing, you will save yourself time while still getting your work in front of the audience that appreciates it and is most likely to buy.

Tags: Handmade, Handmade Artists, marketing, promotion, selling, selling tips, target market

Posted in Handmade Mode, Selling Tips