Everyone knows that you have to keep evolving to stay in business. That doesn’t mean you change mediums; it simply is a reality that what worked last year may not work next year if it is exactly the same. But how do you know what’s going to sell? I don’t know about you, but my […]
Social media is a huge, and often free, tool of small businesses to promote their work and get their name out to the public; but are you using it correctly or are you shooting yourself in the foot? Social media is anything from Facebook, to Twitter, to Pinterest, to your blog. You are connecting with […]
When I first began selling online I jumped in with two feet and assumed that since I knew how to shop online, selling should be no problem. I quickly realized how little I really knew. Get it right before you try to drive traffic! I know that everyone gets excited and wants to immediately run […]
Most of what I am writing here is just common courtesy. The rules for selling on line really aren’t different that selling in person except for a few points. The problem comes when we forget that the message on the other end comes from a real live person! Thanks to the popularity of social networks […]
Artisans in the handmade world are often approached in person or online by prospective customers who want something that you have, only different. The custom order is born! Custom orders are a wonderful way to expand your business, and many artisans already invite custom orders. But what happens when you get one? Perhaps the hardest […]
