Before the internet, I often shopped by catalogue and two of my favorites were Coldwater Creek and JPeterman’s. Were the clothes any more stylish or the price or fit better than other catalogues? Probably not but what sold me was the product description. My eye was drawn to the visual but the words used to […]
When we represent our products it is imperative that the artist portrays the product correctly and accurately. The picture to the right is a retail package from a large international company that sells many different items including food. What is being portrayed are “large” shrimp (kind of an oxymoron), and in large print highlighted in […]
