Who are You Targeting?

recycled tire bird feeder

After spending hours designing, creating, photographing, and listing your handmade treasure you are then required to market it! But who are you marketing too? Do you really know who your customer is or are you just wasting your precious marketing time blitzing every social media and hoping that your customer finds you? The internet is […]

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Self-Promotion, Advertising and Marketing – What’s Your Direction?


Wearing one of my other hats (as Chair of the Board of Trustees of a charitable foundation), I recently attended a seminar discussing marketing for non-profits, sponsored by the Utah Non-Profits Association. I was eager to learn of new ways to attract patrons to charity events and donors for our foundation. I arrived at the […]

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It’s About Me:Your Personal Webpage


Hi Everyone! Do you have an About Me page? A single webpage with links to all of your shops, social networks, photo sites, and emails. No? About.Me is a free website to create a single webpage that is about you. You can add links to Twitter, Facebook, LinkedIn and more. Add your Pinterest, online Shops, […]

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Article Marketing for your Handmade Business

article marketing for handmade business

Article marketing for your handmade business can be a low cost and effective way to bring traffic to your shop and/or blog. Just like guest blogging offers back-links to your website , article marketing gives you the opportunity to include a link back to your shop or blog in the biography box. What is Article […]

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