business tips

“Best Practices” – Really?
Me quilting

In the business world, even the small business world, the phrase “best practices” comes up continually. There are many experts that will tell you emphatically that “best practices” should always be followed. But I am a firm believer in the fact that generalized statements are rarely true, and here’s why. What Are “Best Practices?” Best […]

In the Arts and Handmade World, How Often Should You Re-invent Yourself?
Headband Navy Tweed Right

You’re an artist or craftsman, and you are also a business. You’ve been doing this a while, and each year, you show some financial growth. You’ve found a niche that is supporting activities you love to do. Re-inventing yourself is not something that’s on your list, let alone near the top…. it isn’t broken; why […]

Why Would You Write a Business Plan?
front1_0b92329012014015718

I’m sure you have heard that part of a business is a business plan, but why? You can understand why the big retailers would need one, after all they are working in big bucks, but why would a small, often one man show, bother? In the end, it comes down to whether or not you […]

Self-Promotion, Advertising and Marketing – What’s Your Direction?
marketing-strategy

Wearing one of my other hats (as Chair of the Board of Trustees of a charitable foundation), I recently attended a seminar discussing marketing for non-profits, sponsored by the Utah Non-Profits Association. I was eager to learn of new ways to attract patrons to charity events and donors for our foundation. I arrived at the […]

Flourish and Thrive Academy
TracyRobin-about

We are Tracy Matthews and Robin Kramer, dear friends and now business partners who have been working in the jewelry industry for what seems like forever.We met in January of 2006 at the ENK Accessories Circuit show. Robin was the director of sales for Dogeared Jewels & Gifts and Tracy was representing her collection of […]

How do I get my shop Noticed?

That’s what I hear and read about all the time, handmade artists want to get their work noticed and just don’t know how to do it. Well there are many ways to get your shop noticed and I’ll hook you up with a few that we at the Handmade Artists Forum (HAF) are trying to […]

 

Recently Added Products