We artsy-crafty people do not love marketing. But it’s a necessary evil of having your own small business. It needs to be done well and often, and most of us are not good at it. The fact that we don’t necessarily enjoy it just makes it that much more difficult. But there are many lessons […]
Almost everyone today would flat out tell you that newspapers have outlived their usefulness; that no one reads ‘the paper’ anymore. If you want to read something, you simply go online. While that may be true, those newspapers are what many people are reading online. The press still has a tremendous impact and a wide […]
Internet Marketing are often a tough slog. It most likely doesn’t look it from the surface , but it requires an entire set of latest skills. a number of them are often more easily learned than others. Take building an internet site , for instance . If you have already got the skill before […]
From time to time, on the boards in the Forum or at chat, the topic of advertising and promotion comes up. Invariably, I mention ProjectWonderful, and just as predictably am asked, “What’s that?” We’ve all heard over and over again that to be successful on the web, you have to put yourself out there. Promote, […]
It’s election season and it’s everywhere… on bus benches and vehicles; on TV and radio; in newspapers and all over the web. I think the phrase, pandemic marketing, could apply to the political rhetoric bombarding all of us. And with the recent Supreme Court decision to allow PACs (Political Action Committee) to advertise and promote […]
