Stop the Insanity of Social Media Overload
Social media can be a bit overwhelming to handmade business owners. You have to concentrate on creating your product, blogging, Twitter, Facebook, Google + and a slew of other sites in order to spread the word about your product.
How can you manage it all?
Hoot Suite is a social management tool I use to manage my social profiles and schedule my messages. I also use it to see activity across all the networks at one time so I can respond in a timely manner instead of getting lost for hours on a site thus losing valuable work time.
How to Add Social Networks
First, select your user profile button which is located on the left side. Next, click “add a social network” button, (located on the bottom left) and select the network you want to add (Twitter, Facebook, Google+, LinkedIn, Foursquare, WordPress, MySpace, Mixi). Finally, give authorization and you’re set.
How to Add a Stream to Your Dashboard
First, click the house icon on the left side of your screen. Second, click the “Add a Stream” button. Third, select the network you wish to add. Finally, choose the stream type according to the social media network you want to watch.
One option you have is to track a keyword on twitter. This can be useful for staying updated to what’s going on in your target market. Click the “Add Stream” button, select “Keyword” tab, add your keyword, and then click “Create Stream”.
How to Send a Message
Click in the text field, add your message, and choose a network to send the message to, and finally click “send now” button or schedule the post
How to Schedule a Message
- Write the message
- Click the calendar icon
- Select the date and time
- Click schedule
What you get with the Free Account:
- Tabs – 20 with free account
- 10 streams per tab
- Social Network Profiles – 5
- Setup RSS feeds to post to networks
- Add Twitter Lists to your streams
- Hootlet for toolbar
- Mobile App - available for the iPhone, iPad, Android and Blackberry via your App store
Sign up for a free account by visiting http://hootsuite.com
Social Media is great for getting to know your customers and those in your industry. Managing it doesn’t have to take over your life.
Pre-schedule some tweets and Facebook posts, automatically set up rss feeds to your blog or store and track the streams that will benefit your business. Set aside at least 15 – 30 minutes each day to respond to posts and then get back to the creative work you love.
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