Social Media Marketing

Written by Beadthing

If you were to ask an expert reseller SEO about digital marketing, you’d know that social media sites are a very important part of online marketing, if not the most important. Most likely the most important because we all have free access to most of them. Facebook, Youtube, Twitter, RebelMouse, Hometalk, and Pinterest have no charges for posting your work or the work of others as we all know. So why don’t more of us use these avenues of marketing?  You do? Hmmm.  Well then why do you suppose it is not of more help in your success?

I have my own Youtube channel and use the well-known providers of YouTube services like themarketingheaven.com to help me promote my videos all across the internet. One of the major reasons I believe why we dont explore companies like them or the internet much is that because we do not market for others enough.  I know this sounds like you would only be supporting your competition, however, think about this for a minute.  Let’s just take Facebook for instance, if you post your items to your personal page then only your friends get to see your beautiful things unless of course they share and then their friends get to see and after that you just don’t have a clue who else might get to see.  To get more expose quickly, you can use Searcharoo signals for a quick blast across multiple social media platforms. If you post to your business (fan) page then only the folks who have ‘liked’ your page will see it, again unless they share and then those who have ‘liked’ their page will see.  But what you may not realize is that because you may only be posting your own product, many of the people who see you in their news feed have become, shall we say ‘numb’ for lack of a better word to your products.  So therefore, unless you come up with a spectacular new design or some spectacular photography or colors, they may not even give it a second glance or perhaps it gets buried down the line in the feed that they never even see it.  However, if you post another artist work that may be completely different from your own in style, color or photography style, then your friends may click on that but will be taken to your photos where they can continue to go through and THEN, they will see everything.

I know this because I do this all the time.  I find something on my page that catches my attention, click on it and of course it comes up larger and with of course all the information and comments off to the right, but if you hover on the edge of that photo as I am sure you are aware there is this little arrow, click on it and keep clicking on it and you will see pretty much everything that has been posted to that persons timeline.  You would be amazed at what you will find and for which you will make effort to get more information on.  So, even though you posted another artists work, you may actually get more actual view on your own pieces of art.

How can I be sure you ask?  Because I just recently received an order through facebook for a bracelet that I posted on my page over a year ago and the only way she saw it was because she clicked on another photo and decided to just go through my photos.  I mean to tell you that just made my day because it was a $50 item.  I think that is amazing.

So all of that to say this.  PARTICIPATE.  It only takes a few minutes a couple times a week or even only once a week.  Write a blog, tweet an item or share to your FB page, join a ring on the forum and get the word out about other artists, but also get your own work front and center again and again.  It also brings attention to our wonderful site here that our site owners work so diligently to provide for us at such a minimal cost.  What can it hurt?  Nothing.  What can it do?  You may be very very surprised.

Written by Beadthing

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Posted in Spread the Love

2 Responses to “Social Media Marketing”

  • Great advice Pam, and a simple and easy to get yourself and your Host Site out to the masses, plus it just a couple of seconds to grab the URL and post. Terrific idea.

  • Sunworx says:

    After dabbling in it for a while, I have decided that it’s not worth the long run cost to our personal privacy and liberty. With the advent of the newest version of super computers and Congress readying a bill allowing the legal collection of data on each of us to be collected in the form of economic and governmental profiles, of which the economic profiles can be sold, each of us will become a commodity. We have been devolved from Citizen, to consumer, and now to commodity. Human life cannot be valued and should not be commodified. We should not be enablers to the commodification of human life. Currently I have one website and one blog used for marketing my craft, and nothing more. I am giving up my cell phone because of the additional intrusiveness planned for that device. I personally refuse to be bought and sold like a slave, nor tracked like a criminal. And if that costs me a few sales that is a small price to pay for privacy and liberty. I hope you do not take this personally Pam, it is not intended that way, but merely to express an alternative opinion. Just my opinion.


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