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3 ways to AMP up your Holiday Jewelry Sales
3 ways to AMP up your Holiday Jewelry Sales
The temperature starts to change, kids are back in school and holiday travel plans are being made. Bye, bye summer, hello autumn! As sad as I am to see summer leave, I’m always happy to welcome the beginning of holiday sales!
So what are you going to do to make this holiday season your best ever? Consider my 3 C’s formula to AMP up your Holiday jewelry sales: Create, Connect and Close.
CREATE your sales goals
Setting your sales goals is critical. The holiday season is the busiest time of the year for most jewelry designers. Set the bar high but reachable. Don’t be shy when creating your goals. Write your actual figure down and be SPECIFIC. The best way to record your goals is by keeping a spreadsheet. You can break it down to smaller numbers, weekly then daily, and keep track of your progress. Tracking is the best way to actually achieve what you set out to do.
OK, intention and goal setting is fantastic, but it’s not enough. The next step is to start selling and connect with your clients.
CONNECT with your clients
Developing a personal connection with your customer is key—especially during the holiday season!
There are a few ways to do this:
- Tell your personal story: People connect with stories and the more you play up yours, the more engaged and devoted your client will be to your brand.
- Make it easy to buy: Provide suggestions and have prepackaged orders ready to go. Insure them that you will make their holiday gifting fun, easy and fabulous!
- Create an exceptional experience: Give a gift box and or gift cards to go with their jewelry purchases. Go the extra mile to add a special touch. They’ll remember your thoughtfulness.
CLOSE the deal
The most important part of selling your jewelry is to close the deal. Make sure you ask for the sale.
We are sure that many of the people you work with will say YES. However, if your client says NO, identify the reason. Is it that they aren’t interested now, but possibly later? Or is your product just not for them? Set a date to reconnect if they want some time to consider.
Most importantly: Follow up with a thank you note or a holiday card. Nothing, and I mean nothing, is more memorable than a hand-written thank you.
Call to action:
We (Tracy & I) would love to hear from you!
How do you create holiday goals?
What do you do to make your clients feel special?
How do you close a deal?
Please leave your comments below.
Take action NOW:
Write out your sales goal and list specific ways you will use the 3 C’s to reach that number.
Tweet This:
3 ways to AMP up your Holiday Jewelry Sales vi @Flourish_Thrive (insert link)
Written by Flourish and Thrive Academy
Tags: flourishthriveacademy, Handmade, Handmade Artists, handmade selling tips, holiday sales, holiday tips, selling tips
Posted in Selling Tips
5 Responses to “3 ways to AMP up your Holiday Jewelry Sales”
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We are on the net, the purchase needs to be sent somewhere. Why not offer to ship your clients package to the recipient. If you offer Gift Boxes, Wrapping Paper is fairly inexpensive, and an extra incentive to have your customer purchase from you (one or two less things they have to do), this could be done for a nominal fee ($1.00) added to the price of the item or shipping cost. Many gift buyers, are planning on shipping their purchase to a loved one some where. Offer a hassle free alternative to your customer by suggesting you ship it for them, boxed, wrapped and ready for the tree, table, what have you.
Play to your audience, presentation can make or break a sale. You don’t want Halloween colors mixed in with all the reds, greens and golds of the Holiday Season. Make sure that your packaging or presentation is in sync with the Holiday of choice.
Great article with practical advice. I will share this on my Blog and other pages.
Great tips! Thanks for sharing!
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Thanks for the tips!